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28.03.2018
Kim Karotki
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World Hor­ti Cen­ter opens its doors

Klasmann-Deilmann joins in the cere­mo­ni­als

The inau­gu­ra­ti­on of the World Hor­ti Cen­ter in Naald­wi­jk, the Nether­lands, was atten­ded by Máxi­ma, the country’s Queen, and its Minis­ter for Agri­cul­tu­re, Natu­re and Food Qua­li­ty, Caro­la Schou­ten. Klasmann-Deilmann was also rep­re­sen­ted and took part in the mul­ti­di­sci­pli­na­ry pro­gram­me.

Some 500 invi­ted guests, inclu­ding the Mana­ging Direc­tor of our Dutch sub­si­dia­ry Klasmann-Deilmann Bene­lux, Ted Vol­leb­regt, ent­e­red the World Hor­ti Cen­ter ear­ly in the morning to be pre­sent for the inau­gu­ra­ti­on cere­mo­ny. Minis­ter Schou­ten high­light­ed the impor­t­an­ce of the country’s hor­ti­cul­tu­re sec­tor on the glo­bal sta­ge: “The expec­ta­ti­ons are high but I’m sure that we can meet them with all the part­ners from the worlds of indus­try, tea­ching and rese­arch that are col­la­bo­ra­ting in this buil­ding.”

Fol­lo­wing the cere­mo­ni­als, Queen Máxi­ma tou­red the World Hor­ti Cen­ter, inclu­ding its rese­arch and deve­lop­ment green­house and mecha­tro­nics lab. Peet van Adri­chem was the Queen’s gui­de: he is the foun­der and prime mover behind the World Hor­ti Cen­ter and owner of ‘Dem­ok­we­kerij’, a demons­tra­ti­on green­house set up as a per­ma­nent exhi­bi­ti­on form­er­ly sited whe­re the World Hor­ti Cen­ter stands today. “I’m sur­pri­sed at her inte­rest in hor­ti­cul­tu­re, and espe­ci­al­ly at her excel­lent grasp of under­ly­ing basics such as the inter­play of light and car­bon dioxi­de in pho­to­syn­the­sis,” Adri­chem remar­ked.

In the after­noon, all the par­ti­ci­pa­ting part­ners were able to invi­te their custo­mers, so that a broad-based hor­ti­cul­tu­ral com­mu­ni­ty was gathe­red at the World Hor­ti Cen­ter. At Inno­va­ti­on Squa­re, Fons van Nierop of Klasmann-Deilmann Benelux’s sales divi­si­on pre­sen­ted the Grow­coon. The subsidiary’s Head of Sales Daph­ne Bron­khorst and Inno­va­ti­on Mana­ger Sjors Bei­jer were both at Klasmann-Deilmann’s stand to sha­re their know­ledge with the many visi­tors. Impres­sed by the pre­sen­ta­ti­ons, gui­ded tours and dis­cus­sions she expe­ri­en­ced at the World Hor­ti Cen­ter, Ste­fa­nie Gra­de (Head of Rese­arch & Deve­lop­ment at Klasmann-Deilmann GmbH) enthu­sed: “It’s ter­ri­fic to see so many com­pa­nies from the hor­ti­cul­tu­ral sec­tor brought tog­e­ther like this under one roof, in a faci­li­ty that offers gre­at scope for rese­arch and deve­lop­ment as well as cour­ses for stu­dents. There’s not­hing else like this.”

As well as tours and the Inno­va­ti­on Squa­re, other visi­tor attrac­tions inclu­ded talks, podi­um dis­cus­sions and a wide ran­ge of work­shops on topics such as nut­ri­ti­on, flo­ris­t­ry, cir­cu­lar eco­no­my, inter­na­tio­nal entre­pre­neurship and the future of busi­ness. And stu­dents had the oppor­tu­ni­ty to pre­sent their pro­jec­ts in an infor­mal set­ting and make con­tact with poten­ti­al future employ­ers.

At the end of the day, Vol­leb­regt, who helms our Nether­lands sub­si­dia­ry, gave his ver­dict: “This event brought the hor­ti­cul­tu­ral sec­tor into the spot­light. The main focus today was on the industry’s future and on inno­va­ti­on. And the tools to help us move for­ward in the­se are­as are right here.”