Dirk Röse

Klasmann-Deilmann sells Growcoon

Klasmann-Deilmann is now mar­ke­ting an inno­va­ti­ve plant pro­pa­ga­ti­on sys­tem cal­led ‘Grow­coon’. In Novem­ber, the com­pa­ny signed an agree­ment to this effect with Dut­ch pro­du­cer Maan Bio­ba­sed Pro­ducts. Through the Klasmann-Deilmann Group, Maan will be recei­ving direct access to Euro­pean and inter­na­tio­nal mar­kets. With Grow­coon, Klasmann-Deilmann is now dis­tri­bu­ting a pro­pa­ga­ti­on sys­tem who­se advan­ta­ges are direct­ly lin­ked to the use of gro­wing media in hor­ti­cul­tu­ral businesses.

Elastic mesh made of bio­de­grad­able raw materials


Grow­coon is a 100% bio­de­grad­able mesh which, in com­bi­na­ti­on with pro­pa­ga­ti­on substrates, forms a sta­ble root plug. The product’s elastic and open struc­tu­re holds the sub­stra­te, pro­mo­tes root deve­lo­p­ment in young plants and aids in their healt­hy growth. The result is shor­ter pro­pa­ga­ti­on times and enhan­ced young-plant per­for­mance. The Grow­coon can be used in all estab­lis­hed pro­pa­ga­ti­on sys­tems; its size is tailo­red to pre­cise­ly fit trays of dif­fe­rent sizes. Grow­coons are pla­ced in trays manu­al­ly or auto­ma­ti­cal­ly using dis­pen­sers upstream from the tray-fil­ling machi­ne (the pro­duct being sui­ta­ble for all stan­dard machines).

2016-11-klasmann-deilmann-growcoon-05-signingGrow­coon is an inte­res­ting inno­va­ti­on in the pro­pa­ga­ti­on of young plants,” says Nor­bert Siebels, Mana­ging Direc­tor of the Klasmann-Deilmann Group. “In terms of the effi­ci­en­cy of pro­duc­tion pro­ces­ses in hor­ti­cul­tu­ral busi­nes­ses, the Grow­coon offers defi­ni­te advan­ta­ges for both pro­du­cing young plants and gro­wing-on. At the same time, the product’s bio­de­gradabi­li­ty means it meets important sus­taina­bi­li­ty cri­te­ria. We are proud to be part­ners with Maan Bio­ba­sed Pro­ducts. Klasmann-Deilmann will play an instru­men­tal role in making Grow­coon the suc­cess it deser­ves to be.”

An ide­al partnership

Ted Vol­leb­regt, Mana­ging Direc­tor of Klasmann-Deilmann Bene­lux, hel­ped move the con­tract nego­tia­ti­ons for­ward. “Inter­na­tio­nal com­mer­cial hor­ti­cul­tu­re is chan­ging rapidly. We want to help shape advan­ces in our sec­tor, dri­ve inno­va­ti­on and break new ground. Becau­se of its clo­se hor­ti­cul­tu­ral asso­cia­ti­on with loo­se, open-pored substrates, the Grow­coon has the poten­ti­al to make nur­s­e­ry prac­ti­ces even more effec­ti­ve and reliable.”


Maan Bio­ba­sed Pro­ducts, a sub­si­dia­ry of the Raal­te-based Maan Group, had deve­lo­ped the Grow­coon over the pre­vious few years and laun­ched it in 2016, initi­al­ly in the Nether­lands. “During this cur­rent busi­ness year, the respon­se from local hor­ti­cul­tu­ral com­pa­nies con­fir­med that the Grow­coon is a for­ward-loo­king and high­ly pro­mi­sing pro­duct for pro­fes­sio­nal gro­wers,” says Bart Oude Wes­se­link, Mana­ging Direc­tor of Maan Bio­ba­sed Pro­ducts. “We are keen to rai­se awa­reness of our new deve­lo­p­ment bey­ond the Netherland’s bor­ders and throughout Euro­pe, and to crea­te effec­ti­ve dis­tri­bu­ti­on chan­nels. It was in this con­text that we sought a part­ner who shares our aspi­ra­ti­ons as to the sus­taina­bi­li­ty of both pro­duct and com­pa­ny. We are deligh­ted to have found the right part­ner in Klasmann-Deilmann.”