Dirk Röse

Klasmann-Deilmann and Shak­ti Cocos cooperate

The Klasmann-Deilmann Group is ent­e­ring into a stra­te­gic part­ners­hip with Shak­ti Cocos B.V. The Dut­ch-based com­pa­ny is trans­fer­ring inter­na­tio­nal dis­tri­bu­ti­on rights for high-qua­li­ty coir raw mate­ri­als to the worl­d’s lea­ding sub­stra­te manu­fac­tu­rer based in Germany.

World­wi­de demand for gro­wing media for com­mer­cial hor­ti­cul­tu­re is rising. This also incre­a­ses the demand for high qua­li­ty raw mate­ri­als. Against this back­ground, the Klasmann-Deilmann Group is ent­e­ring into tar­ge­ted part­ners­hips with selec­ted sup­pliers in order to open up new sales seg­ments and to secu­re its own sup­ply of con­sti­tu­ents for sub­stra­te production.

In Shak­ti Cocos we have found a reli­able part­ner with a very good repu­ta­ti­on in the pro­duc­tion and pro­cu­re­ment of coir raw mate­ri­als from India and Sri Lan­ka”, exp­lains Ted Vol­leb­regt, Mana­ging Direc­tor of the Klasmann-Deilmann Bene­lux pro­duc­tion and sales com­pa­ny. With effect from 1 Febru­a­ry 2020, Klasmann-Deilmann will start the dis­tri­bu­ti­on of Shak­ti Cocos pro­ducts. „Our own dis­tri­bu­ti­on net­work spans the who­le world,” says Ted Vol­leb­regt. „This enab­les us to reach hor­ti­cul­tu­ral busi­nes­ses on all continents”.

Shak­ti Cocos is also known for extra­or­di­na­ry coco­nut pro­ducts such as the paten­ted low-pH coir Shak­ti Amla®. About 25 years ago, Shak­ti Cocos was one of the first com­pa­nies to import coco­nut raw mate­ri­als from India to Euro­pe. Today, Shak­ti Cocos has several loca­ti­ons in India and Sri Lan­ka that pro­du­ce under social­ly respon­si­ble con­di­ti­ons. The com­pa­ny has also built up a net­work of reli­able sup­pliers and is dis­tri­bu­ting its coir pro­ducts to a wide ran­ge of cli­ents world­wi­de. With more than two deca­des of expe­ri­ence in coir pro­duc­tion, Shak­ti Cocos is a solid estab­lis­hed com­pa­ny in the coir indus­try. “In Klasmann-Deilmann we have found a part­ner with simi­lar ide­as on how to sup­ply the mar­ket with good and reli­able substrates. This enab­les us to incre­a­se our busi­ness in coope­ra­ti­on with a lea­der in the field of gro­wing media”, says Jack van Baten­burg, Mana­ging Direc­tor of Shak­ti Cocos B.V.

Klasmann-Deilmann is the worl­d’s lea­ding pro­du­cer and sup­plier of gro­wing media for pro­fes­sio­nal hor­ti­cul­tu­re with its own pro­duc­tion and sales loca­ti­ons in Euro­pe, Asia and Ame­ri­ca. In addi­ti­on to the pro­ven peat-based gro­wing media, Klasmann-Deilmann will incre­a­singly sell alter­na­ti­ve con­sti­tu­ents, inclu­ding wood fibres and coir.

The demand for substrates will con­ti­nue to rise in the com­ing years and deca­des, espe­cial­ly in the food indus­try”, says Moritz Böcking, Mana­ging Direc­tor of the Klasmann-Deilmann Group. „The­re­fo­re it is essen­ti­al to ensu­re secu­re access to raw mate­ri­als sui­ta­ble for sub­stra­te pro­duc­tion at an ear­ly sta­ge – and to fami­lia­ri­se oneself with any app­li­ca­ti­on pos­si­ble.” As ear­ly as 2025, Klasmann-Deil­man­n’s raw mate­ri­al mix, which at pre­sent is domi­na­ted by peat, is to inclu­de 30% alter­na­ti­ve raw materials.

Klasmann-Deilmann is also cur­r­ent­ly begin­ning to decen­tra­li­se its own pro­duc­tion sites. The lar­ge fac­to­ries for sub­stra­te pro­duc­tion in Euro­pe will soon be sup­ple­men­ted by power­ful units in Asia, for examp­le. „We will use more and more local raw mate­ri­als”, con­firms Ted Vol­leb­regt. „And in this con­text, Shak­ti Cocos is a very important part­ner in hel­ping us to meet Klasmann-Deil­man­n’s pro­ven qua­li­ty stan­dards with new raw mate­ri­als in other coun­tries, too”.

The strength of Shak­ti Cocos in raw mate­ri­al pro­duc­tion and Klasmann-Deil­man­n’s glo­bal sales net­work com­ple­ment each other per­fect­ly,” says Moritz Böcking. „This part­ners­hip is a real invest­ment in the future for both sides.”