Company | Competencies

14.01.2020
Dirk Röse
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Digi­tel­ling the future of hor­ti­cul­tu­re

Klasmann-Deilmann pur­su­es digi­ti­sa­ti­on dri­ve in com­mer­cial hor­ti­cul­tu­re

Deve­lo­ping a digi­tal per­spec­ti­ve with cus­to­mers

Klasmann-Deilmann is dri­ving digi­ti­sa­ti­on for­ward in com­mer­cial hor­ti­cul­tu­re. At the Inter­na­tio­nal Plant Fair (IPM) 2020, the com­pa­ny will be pre­sen­ting IT solu­ti­ons that sim­pli­fy pro­ces­ses bet­ween gro­wers and sub­stra­te pro­du­cers, and that bring cus­to­mers added bene­fits.

While growth, and the plants them­sel­ves, remain ‘ana­lo­gue’ in natu­re,” says Mana­ging Direc­tor Moritz Böcking, “gro­wers are bene­fi­t­ing from the advan­ta­ges of going digi­tal. It speeds up com­mer­cial pro­ce­du­res, makes logistics sys­tems more trans­pa­rent and hor­ti­cul­tu­ral pro­ces­ses easier to con­trol. And Klasmann-Deilmann is lea­ding the way here.”

In this con­nec­tion, the com­pa­ny has deve­lo­ped a ran­ge of digi­tal app­li­ca­ti­ons that are now being rol­led out among our cus­to­mers. The IT solu­ti­ons inclu­de a web­shop and a tracking tool, as well as a plat­form for moni­to­ring and con­sul­ting.

  • Klasmann-Deilmann’s web­shop allows gro­wing media to be orde­red online. Each hor­ti­cul­tu­ral busi­ness has a per­so­na­li­sed cus­to­mer account con­tai­ning details of its order histo­ry, making re-orders a mat­ter of just a few clicks.
  • The company’s tracking tool shows the sta­tus of cur­rent orders and tells the user when deli­ve­ries can be expec­ted.
  • Klasmann-Deilmann’s online plat­form Log & Sol­ve allows obser­va­ti­on and ana­ly­sis of cul­ti­va­ti­on para­me­ters (moni­to­ring), which are used to advi­se on day-to-day crop manage­ment (con­sul­ting). Log & Sol­ve hel­ps enhan­ce the effi­ci­en­cy of cul­ti­va­ti­on methods and redu­ce fail­u­re rates. It does this by tracking key cul­ti­va­ti­on para­me­ters such as nut­ri­ent levels and sub­stra­te mois­tu­re con­tent, and by genera­ting auto­ma­ted sta­tus updates for a given crop. On the basis of the data obtai­ned, unde­s­i­ra­ble deve­lo­p­ments can be rapidly iden­ti­fied and aver­ted by adjus­ting crop manage­ment. Klasmann-Deilmann’s experts are avail­ab­le online to pro­vi­de gui­d­ance.

Com­ple­men­ting hor­ti­cul­tu­ral pro­ces­ses through digi­tal solu­ti­ons is the future,” says Mana­ging Direc­tor Bernd Weh­ming. “And even in the pre­sent, our IT app­li­ca­ti­ons alrea­dy enab­le us to offer our cus­to­mers digi­tal added value.”

Fur­ther­mo­re, wit­hin the fore­see­ab­le future it will be pos­si­ble to digi­tal­ly track and ana­ly­se ongo­ing pro­ces­ses in hor­ti­cul­tu­ral com­pa­nies world­wi­de. Klasmann-Deilmann’s spe­cia­lists in Ger­ma­ny will then be able to pro­vi­de advice online and in real time to cus­to­mers in Chi­na, Fran­ce and Chi­le.

Inter­con­nec­ti­vi­ty is incre­a­sing,” says Bernd Weh­ming. “Modern busi­nes­ses have a broad, diver­se data base, the bene­fits of which are ful­ly rea­li­sed only when poo­led with other com­pa­nies’ data to achie­ve a shared goal.” In future, indus­try play­ers – such as sub­stra­te manu­fac­tu­rers, fer­ti­li­ser sup­pliers, pot pro­du­cers, machine­ry con­struc­tors and indi­vi­du­al gro­wers – will beco­me digi­tal­ly inter­con­nec­ted. Busi­ness inter­ac­tion will then encom­pass ope­ra­tio­nal resour­ces in their ent­i­re­ty, with all com­pon­ents inte­gra­ted and in align­ment.

The cru­cial fac­tor in accep­t­ance of a digi­tal solu­ti­on is cus­to­mer bene­fit,” adds Moritz Böcking. “We are invi­t­ing our cus­to­mers to join us as we embrace the digi­tal era. The IPM is an excel­lent oppor­tu­ni­ty to get tal­king, to share ide­as and to deve­lop a shared digi­tal per­spec­ti­ve.”