Company

22.02.2016
Dirk Röse

Glo­bal sharing of ide­as in a cosy atmo­s­phe­re

Suc­cess­ful tra­de show in Essen

Klasmann-Deilmann can look back on suc­cess­ful par­ti­ci­pa­ti­on at the Inter­na­tio­nal Plant Fair (IPM) in Essen. The com­pa­ny used the event to streng­t­hen its clo­se con­tac­ts with the hor­ti­cul­tu­ral sec­tor world­wi­de and to sha­re expe­ri­ence with an inte­rested spe­cia­list audi­ence from all over the world. Its inno­va­ti­ve and sustainab­le solu­ti­ons in the world of gro­wing media met with a posi­ti­ve respon­se.

Under the hea­ding ‘The future of gro­wing’, Klasmann-Deilmann pre­sen­ted new pro­duc­ts that mark signi­fi­cant mile­stones on the way to achie­ving the ‘sub­stra­te of the future’. “It is a remar­kab­le deve­lop­ment in a sec­tor pre­vious­ly domi­na­ted by sole­ly black-peat substrates that we are now able to add ten per cent of our wood fib­re pro­duct GreenFibre to our blo­cking substrates,” says Dr Horst Kup­schus, Mana­ging Direc­tor of Klasmann-Deilmann Euro­pe GmbH. “The press pots are even more sta­ble, they are lower in weight, and we have come a step clo­ser to our tar­get of increa­sing the pro­por­ti­on of alter­na­ti­ve con­sti­tu­ents to 15% of our total pro­duc­tion.”

Lively dis­cus­sions were also promp­ted by the new fer­ti­li­ser for­mu­la­ti­on used in orga­nic substrates that dra­ma­ti­cal­ly redu­ces pres­su­re from sciarids, and the rede­fi­ned ran­ge of substrates for soft fruits.

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Under the hea­ding ‘The future of gro­wing’, Klasmann-Deilmann pre­sen­ted new pro­duc­ts that mark signi­fi­cant mile­stones on the way to achie­ving the ‘sub­stra­te of the future’. “It is a remar­kab­le deve­lop­ment in a sec­tor pre­vious­ly domi­na­ted by sole­ly black-peat substrates that we are now able to add ten per cent of our wood fib­re pro­duct GreenFibre to our blo­cking substrates,” says Dr Horst Kup­schus, Mana­ging Direc­tor of Klasmann-Deilmann Euro­pe GmbH. “The press pots are even more sta­ble, they are lower in weight, and we have come a step clo­ser to our tar­get of increa­sing the pro­por­ti­on of alter­na­ti­ve con­sti­tu­ents to 15% of our total pro­duc­tion.”

Lively dis­cus­sions were also promp­ted by the new fer­ti­li­ser for­mu­la­ti­on used in orga­nic substrates that dra­ma­ti­cal­ly redu­ces pres­su­re from sciarids, and the rede­fi­ned ran­ge of substrates for soft fruits.

Klasmann-Deilmann’s exhi­bit had ple­nty of visi­tors – around mid­day, it was often stan­ding room only (if that!). “Year in, year out, it’s gre­at to see how many peop­le we can play host to,” says Horst Kup­schus. “The infor­mal, even cosy atmo­s­phe­re bet­ween us and our part­ners is tan­gi­ble.” An addi­tio­nal high­light during the IPM was a stand par­ty that attrac­ted even lar­ger num­bers than in the year befo­re.

Taking stock after this year’s IPM, its orga­nisers announ­ced: “More visi­tors, more decisi­on-makers, more busi­ness deals,” repor­ting a total of 1,588 exhi­bi­tors from 49 coun­tries.

We can tho­rough­ly endor­se this ver­dict. The IPM has con­fir­med its posi­ti­on as the world’s lea­ding hor­ti­cul­tu­ral fair,” Horst Kup­schus added. “We wel­co­me the mar­ked impro­ve­ment in the gene­ral mood during the IPM com­pa­red with pre­vious years. Alt­hough the situa­ti­on in com­mer­ci­al hor­ti­cul­tu­re has not fun­da­ment­al­ly chan­ged, busi­nes­ses are facing the chal­len­ging cir­cum­s­tan­ces with rene­wed spi­rit. The IPM thus mar­ked a suc­cess­ful start to the new sea­son, and not just for Klasmann-Deilmann.”