Sales Info 07-2020

Dear colleagues,

We gratefully note that we have come through the Corona crisis quite well so far. In the first half of 2020 we have outperformed Sales of the last year and we are still on track to reach our ambitious plans for 2020. Also our project works are well on track.

In recent months, Klasmann-Deilmann has encountered two issues that revealed the strengths and weaknesses of our business model: the coronavirus crisis and the European Green Deal. The Green Deal, whose goal is the climate neutrality of Europe by 2050, requires a strong willingness to embrace change on our part.

As in almost any other industry, our business has been affected by the coronavirus. As a result, we are still behind our ambitious growth targets for this year in Africa, America and Asia. However, due to our robust business model and the geographical spread of our sales network, the Group’s sales performance nearly reached last year’s level.

Over the years, Japan has become one of the most important markets for Klasmann-Deilmann in Asia in terms of sales revenues. In 2019, Klasmann-Deilmann decided to launch a “partner production project” in Japan. Our Japan sales team can see there is a market for locally produced substrates in 40 l bales, the size preferred by Japanese growers.

Maan BioBased has carried out further developments involving its Growcoon product. A new type of Growcoon is now available that decomposes faster than the previously available versions under the same conditions.

Bol Peat B.V. has taken over the operational business of Shakti Cocos B.V. With effect from 1 June 2020, Shakti Cocos transferred the exclusive international distribution rights and the existing customer base to the Dutch trading company.

The story of Log & Solve started two years ago. Preparatory to launching the first product, we visited more than 100 growers for interviews. Thus, Log & Solve was co-created with customers from the very start, resulting in a product that is a good fit for their nurseries.

New brochures for Shakti-Cocos, a campaign for TerrAktiv Plus and a new GreenFibre video are ready to use. You can find them at our technical/marketing database which has recently moved to the KD Webshop. Our new online shop for giveaways has also been launched, hosted by our external service provider.