Growcoon in olive propagation
How Olea Fyton gains speed, consistency and flexibility in southern Spain
In the sunny south-east of Spain, in the town of Jumilla in the region of Murcia, Olea Fyton has built a reputation as a true specialist in olive propagation. With over 35 years’ experience, the nursery has devoted itself entirely to olives and now produces over 30 different varieties. For Jerónimo Cuenca, responsible for production, this level of specialisation is not just tradition; it is the foundation of a highly refined, professional operation built around consistency, efficiency, and quality. “We have been working with olives for over 35 years,” Cuenca explains, “and today we root more than 30 varieties — exclusively olive.”
One of the biggest steps forward for Olea Fyton in recent years has been the adoption of the Growcoon. “We’ve been using Growcoon for around five years now,” he says. „It’s been a real improvement.“
Growcoon also aligns with Olea Fyton’s sustainability and performance ambitions. As a biodegradable plug designed to break down over time the climate conditions need to be taken into account. “In our conditions, high temperatures and high humidity, Growcoon lasts about six months,” notes Cuenca. “And that’s perfect for our system.”
However, what makes the system particularly effective at Olea Fyton is not only the Growcoon format itself, but also the combination of Growcoon with the nursery’s own tailored substrate. “We use a substrate that was developed specifically for rooting olives,” he says. „And with Growcoon, we get faster rooting compared with other systems we’ve tried.“
This improvement is important because the speed of the rooting stage directly affects the entire production calendar. Faster rooting means a higher turnover, enabling Olea Fyton to meet demand more reliably and maintain tight, predictable production planning. “The most important benefit for us is that it allows for a higher rotation,” Cuenca explains. „We can move plants through the system faster.“
This is important because the speed of the rooting phase directly affects the entire production calendar. Faster rooting means higher turnover. This allows Olea Fyton to meet demand more reliably and maintain tight, predictable production planning. „The most important advantage for us is that it allows for higher turnover,“ explains Cuenca. „When the market demands plants, Growcoon gives us the flexibility we need. We can sell plants even if they don’t have many roots yet.“
This combination of speed, reliability and production control makes Growcoon a strategically important tool for Olea Fyton, supporting efficient and scalable propagation.
