{"id":8587,"date":"2018-12-17T08:35:01","date_gmt":"2018-12-17T07:35:01","guid":{"rendered":"http:\/\/klasmann-deilmann.com\/?p=8587"},"modified":"2024-10-09T10:33:18","modified_gmt":"2024-10-09T08:33:18","slug":"turning-old-into-new-with-upcycled-promotional-materials","status":"publish","type":"post","link":"https:\/\/klasmann-deilmann.com\/en\/turning-old-into-new-with-upcycled-promotional-materials\/","title":{"rendered":"Turning old into new \u2013 with upcycled promotional materials"},"content":{"rendered":"

\"\"<\/h2>\n

The staff at Langenhorst sheltered workshops make gym bags out of flags<\/strong><\/h2>\n

What can you do with promotional materials that are no longer needed and gathering dust in the stockroom, but too good to throw away? Klasmann-Deilmann decided to upcycle them and supplied textiles to the sewing room of the sheltered workshops run by Caritas in Langenhorst.<\/strong><\/p>\n

The staff in the sewing room are busy measuring, cutting and tacking, threading needles, hemming and stitching. In the sewing room of the sheltered workshops run by Caritas in Langenhorst, people with disabilities operate the industrial sewing machines and work hand in hand to provide customised products. They supply Klasmann-Deilmann with utensil holders, cotton bags, pencil cases, make-up bags and gym bags, made of materials that come from softshell vests, aprons and flags.<\/p>\n

\u201cThere were some promotional materials in our warehouse that we simply could not get rid of, such as size XXXL vests,\u201d explained Melanie H\u00fctzen, who works in the Klasmann-Deilmann Corporate Identity & Design department. \u201cBut it seemed a shame just to throw them away. We came up with the idea of upcycling them because they are not only made of top quality textiles, but are also very large.\u201d<\/p>\n

They promptly discussed the project with the sheltered workshops in Langenhorst. The staff at the sewing shop at the Steinfurt branch immediately came up with creative ideas, conjuring up attractive gym bags from flags, turning aprons into cotton bags and making simple pencil cases from the pockets of the vests.<\/p>\n

\u201cWe are absolutely delighted with the results,\u201d said Melanie H\u00fctzen. \u201cThe quality is perfect and we think the idea of turning one flag into several gym bags, so that each gym bag looks different, is simply ingenious. These items are sure to be a popular give-away for trainees at job fairs.\u201d<\/p>\n

A total of nine seamstresses work at the sewing shop in Steinfurt. Their jobs are like those of most ordinary employees: they have an employment contract, fixed working hours, are entitled to holiday leave and pay. And yet these are special jobs, as they are designed for people with a disability. A normal working day, for instance, does not mean eight hours sitting at a sewing machine. Instead, the employees have breaks for other activities, such as singing or playing a musical instrument, reading the newspaper or taking part in what is known as \u201ctraining for life\u201d, in which the group practises situations from day-to-day life, such as how to behave correctly at traffic lights.<\/p>\n

The work performed by the employees depends on their individual preferences and manual skills. \u201cDuring the two-year vocational training course, they have the opportunity to try out the different work areas and see how they cope,\u201d explains Paul Dankel, head of the production department at the Steinfurt branch.<\/p>\n

The seamstresses in the sewing shop enjoy plenty of scope for creativity. \u201cThe seamstresses love to contribute their own ideas,\u201d says Monika Potthoff, Group Manager at the sewing shop. \u201cTo begin with, I show them what to do and cut out the materials, but they are absolutely free to choose which fabrics they wish to use \u2013 and that is probably what makes this work so special, because the outcome are highly individual products instead of mass-produced goods from an assembly line.\u201d<\/p>\n

\u201cThat was what we found so interesting,\u201d adds Melanie H\u00fctzen. \u201cWe wanted creative support and special promotional materials that are not available anywhere else.\u201d The cooperative project has meanwhile saved 490 softshell vests, 64 flags and 253 aprons from being binned and recycled them instead. We will already be able to present our unique promotional gifts at the International Plant Fair in Essen.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

The staff at Langenhorst sheltered workshops make gym bags out of flags What can you do with promotional materials that are no longer needed and gathering dust in the stockroom, but too good to throw away? Klasmann-Deilmann decided to upcycle them and supplied textiles to the sewing room of the sheltered workshops run by Caritas in Langenhorst. The staff in the sewing room are busy measuring, cutting and tacking, threading needles, hemming and stitching. In the sewing room of the<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[287],"tags":[],"class_list":["post-8587","post","type-post","status-publish","format-standard","hentry","category-sustainability"],"acf":[],"yoast_head":"\nTurning old into new \u2013 with upcycled promotional materials - Klasmann-Deilmann<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/klasmann-deilmann.com\/en\/turning-old-into-new-with-upcycled-promotional-materials\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turning old into new \u2013 with upcycled promotional materials - Klasmann-Deilmann\" \/>\n<meta property=\"og:description\" content=\"The staff at Langenhorst sheltered workshops make gym bags out of flags What can you do with promotional materials that are no longer needed and gathering dust in the stockroom, but too good to throw away? 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