{"id":3656,"date":"2016-03-07T13:05:05","date_gmt":"2016-03-07T12:05:05","guid":{"rendered":"\/\/klasmann-deilmann.com\/en\/?p=3656"},"modified":"2024-10-09T10:15:34","modified_gmt":"2024-10-09T08:15:34","slug":"new-identity-for-a-long-established-brand","status":"publish","type":"post","link":"https:\/\/klasmann-deilmann.com\/en\/new-identity-for-a-long-established-brand\/","title":{"rendered":"New identity for a long-established brand"},"content":{"rendered":"<p><strong>More international, more modern, and with more emotional resonance.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"226\" class=\"size-full wp-image-3496 alignright\" src=\"\/\/klasmann-deilmann.com\/wp-content\/uploads\/Traditionsmarke_1_070316.png\" alt=\"traditionsmarke_1_070316\" srcset=\"https:\/\/klasmann-deilmann.com\/wp-content\/uploads\/Traditionsmarke_1_070316.png 360w, https:\/\/klasmann-deilmann.com\/wp-content\/uploads\/Traditionsmarke_1_070316-300x188.png 300w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/p>\n<p>Worldwide, Klasmann-Deilmann\u2019s growing media are synonymous with quality, reliability, innovation and sustainability. In our communication, these values are particularly associated with the \u2018green K\u2019, which is currently one of the few trademarks in the horticultural industry to have a global impact. Now more than ever, the green K forms the heart of our corporate design: the name \u2018Klasmann-Deilmann\u2019 no longer appears.<\/p>\n<p>The slogan \u2018we make it grow\u2019 remains; however, it has been given a more modern look. \u201cIn only four words, it communicates the essence of our brand,\u201d explains Carmen Mecklenburg, in charge of corporate identity at Klasmann-Deilmann. \u201cSo it\u2019s just as vital as the green K.\u201d The founding year, 1913, has been added, highlighting the company\u2019s long-standing expertise.<\/p>\n<p>In relation to the logo, too, the brand identity has been thoughtfully restyled. For example, the visual concept has become more emotionally intense. \u201cOur substrates benefit many people both directly and indirectly, and that\u2019s what we want our motifs to convey,\u201d says Carmen Mecklenburg. So the dominant aspects illustrated and seen are \u2018people\u2019, \u2018substrates\u2019 and \u2018plants\u2019.<\/p>\n<p>The response to the new identity is positive, with adjectives like \u2018engaging\u2019, \u2018friendly\u2019 and \u2018authentic\u2019 occurring in feedback. Our corporate design has thus achieved its first objective and can be used in diverse ways in the years to come.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"393\" class=\"alignnone size-full wp-image-3497\" src=\"\/\/klasmann-deilmann.com\/wp-content\/uploads\/Traditionsmarke_2_070316.png\" alt=\"traditionsmarke_2_070316\" srcset=\"https:\/\/klasmann-deilmann.com\/wp-content\/uploads\/Traditionsmarke_2_070316.png 787w, https:\/\/klasmann-deilmann.com\/wp-content\/uploads\/Traditionsmarke_2_070316-300x150.png 300w, https:\/\/klasmann-deilmann.com\/wp-content\/uploads\/Traditionsmarke_2_070316-768x384.png 768w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More international, more modern, and with more emotional resonance. Worldwide, Klasmann-Deilmann\u2019s growing media are synonymous with quality, reliability, innovation and sustainability. In our communication, these values are particularly associated with the \u2018green K\u2019, which is currently one of the few trademarks in the horticultural industry to have a global impact. Now more than ever, the green K forms the heart of our corporate design: the name \u2018Klasmann-Deilmann\u2019 no longer appears. The slogan \u2018we make it grow\u2019 remains; however, it has<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-3656","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New identity for a long-established brand - Klasmann-Deilmann<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/klasmann-deilmann.com\/en\/new-identity-for-a-long-established-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New identity for a long-established brand - Klasmann-Deilmann\" \/>\n<meta property=\"og:description\" content=\"More international, more modern, and with more emotional resonance. Worldwide, Klasmann-Deilmann\u2019s growing media are synonymous with quality, reliability, innovation and sustainability. In our communication, these values are particularly associated with the \u2018green K\u2019, which is currently one of the few trademarks in the horticultural industry to have a global impact. Now more than ever, the green K forms the heart of our corporate design: the name \u2018Klasmann-Deilmann\u2019 no longer appears. 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