{"id":16966,"date":"2020-01-14T10:48:53","date_gmt":"2020-01-14T09:48:53","guid":{"rendered":"https:\/\/klasmann-deilmann.com\/?p=16966"},"modified":"2024-10-09T10:24:19","modified_gmt":"2024-10-09T08:24:19","slug":"digitelling-the-future-of-horticulture","status":"publish","type":"post","link":"https:\/\/klasmann-deilmann.com\/en\/digitelling-the-future-of-horticulture\/","title":{"rendered":"Digitelling the future of horticulture"},"content":{"rendered":"

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Klasmann-Deilmann pursues digitisation drive in commercial horticulture<\/strong><\/h2>\n

Developing a digital perspective with customers<\/strong><\/h2>\n

\"\"Klasmann-Deilmann is driving digitisation forward in commercial horticulture. At the International Plant Fair (IPM) 2020, the company will be presenting IT solutions that simplify processes between growers and substrate producers, and that bring customers added benefits.<\/strong><\/p>\n

\u201cWhile growth, and the plants themselves, remain \u2018analogue\u2019 in nature,\u201d says Managing Director Moritz B\u00f6cking, \u201cgrowers are benefiting from the advantages of going digital. It speeds up commercial procedures, makes logistics systems more transparent and horticultural processes easier to control. And Klasmann-Deilmann is leading the way here.\u201d<\/p>\n

In this connection, the company has developed a range of digital applications that are now being rolled out among our customers. The IT solutions include a webshop and a tracking tool, as well as a platform for monitoring and consulting.<\/p>\n

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  • Klasmann-Deilmann\u2019s webshop allows growing media to be ordered online. Each horticultural business has a personalised customer account containing details of its order history, making re-orders a matter of just a few clicks.<\/li>\n
  • The company\u2019s tracking tool shows the status of current orders and tells the user when deliveries can be expected.<\/li>\n
  • Klasmann-Deilmann\u2019s online platform Log & Solve allows observation and analysis of cultivation parameters (monitoring), which are used to advise on day-to-day crop management (consulting). Log & Solve helps enhance the efficiency of cultivation methods and reduce failure rates. It does this by tracking key cultivation parameters such as nutrient levels and substrate moisture content, and by generating automated status updates for a given crop. On the basis of the data obtained, undesirable developments can be rapidly identified and averted by adjusting crop management. Klasmann-Deilmann\u2019s experts are available online to provide guidance.<\/li>\n<\/ul>\n

    \u201cComplementing horticultural processes through digital solutions is the future,\u201d says Managing Director Bernd Wehming. \u201cAnd even in the present, our IT applications already enable us to offer our customers digital added value.\u201d<\/p>\n

    Furthermore, within the foreseeable future it will be possible to digitally track and analyse ongoing processes in horticultural companies worldwide. Klasmann-Deilmann\u2019s specialists in Germany will then be able to provide advice online and in real time to customers in China, France and Chile.<\/p>\n

    \u201cInterconnectivity is increasing,\u201d says Bernd Wehming. \u201cModern businesses have a broad, diverse data base, the benefits of which are fully realised only when pooled with other companies\u2019 data to achieve a shared goal.\u201d In future, industry players \u2013 such as substrate manufacturers, fertiliser suppliers, pot producers, machinery constructors and individual growers \u2013 will become digitally interconnected. Business interaction will then encompass operational resources in their entirety, with all components integrated and in alignment.<\/p>\n

    \u201cThe crucial factor in acceptance of a digital solution is customer benefit,\u201d adds Moritz B\u00f6cking. \u201cWe are inviting our customers to join us as we embrace the digital era. The IPM is an excellent opportunity to get talking, to share ideas and to develop a shared digital perspective.\u201d<\/p>\n